Meta ads bring in the enquiries. Our AI appointment setter replies on WhatsApp within seconds and books the meeting into your calendar. You show up and advise.
Drag the slider to your monthly ad spend.
Of every 100 appointments you meet, how many become a paying client. This is your closing skill, not lead quality.
Based on S$700 ad spend = 10 appointments. Your closure rate is the share of those appointments that become a case. Each case is a S$400/month ILP plan: S$1,680 FYC plus S$600 bonus = S$2,280 total earnings (commission).
Campaigns for ILPs, retirement planning, protection and financial reviews that bring in sales-ready enquiries, written for how insurance conversations actually work.
Replies to every enquiry within seconds, answers the first question and keeps the conversation moving.
Three live time slots, venue confirmation, reminders and a Day 1 follow-up when a client goes quiet.
Kaizen means continuous improvement. Campaigns are reviewed and optimised on an ongoing basis, so your cost per enquiry and appointment quality keep getting better.
Three enquiry types, the same flow each time: a reply in seconds, three live time slots, a confirmation with the venue, then reminders and a follow-up if the client goes quiet.
A lead form comes in. The AI appointment setter replies, offers three openings, confirms the pick and sends a reminder.
Answers the first question, asks the client's age, books the session and notes what to prepare.
The client goes quiet. A Day 1 follow-up brings them back and the meeting gets booked.
We write, design and run the video ads on Meta. This is a sample critical illness ad, built to stop the scroll and send people to a free coverage check.
| A typical agency | Kaizen | |
|---|---|---|
| What you get | Clicks, impressions and a list of names | Appointments in your calendar |
| First reply | Whenever someone gets to it | Within seconds, on WhatsApp |
| Follow-up | Manual, and easy to forget | Automatic reminders and a Day 1 follow-up |
| Insurance know-how | Generic copy for any business | Built around how insurance conversations work |
| Your time | Chasing leads at night | Meeting clients and advising |
After engaging Kaizen Marketing, the consultant generated 22 additional leads a month, which became 12 booked appointments. The appointment flow contributed to an estimated S$7,500 increase in monthly FYC.
Lead quality and appointment consistency improved. The structured appointment flow led to fact-finding sessions and conversions, an estimated S$6,000 increase in FYC.
Screenshots from agents' own WhatsApp chats. Names and numbers are hidden.
Screenshots from Kaizen campaigns. Each card shows the leads, the cost per lead and the amount spent, as Meta reports them.
S$7.67
cost per website lead
382 website leads · S$2,930 spent
S$14.36
cost per lead
134 leads · S$1,924 spent
S$15.26
cost per lead
644 leads · S$9,830 spent
S$18.20
cost per lead
139 leads · S$2,529 spent
Inbound enquiries for insurance conversations such as ILPs, retirement, protection and financial reviews, matched to the focus you choose.
Most campaigns generate enquiries within one to two weeks, and results improve as they are optimised.
It replies to each enquiry on WhatsApp, offers three times from your calendar, confirms the venue once the client picks, sends reminders and follows up on Day 1 if the client goes quiet.
Your overall upfront investment for the 6-month programme is S$6,000. The free consultation is where we walk through it together and make sure it is the right fit before anything starts.
Every advisor and every market is different, so we don't promise specific sales or closures. What we focus on is real enquiries and confirmed appointments in your calendar.
“Since partnering with them, we have generated over 50 leads in just 2 months, at a cost per lead of $9.”
Qi De, Senior FSM, MDRT Producer
“The quality was noticeably better than generic leads. The KM Team understands how insurance conversations actually work. Cleared MDRT in 4 Months.”Xing QuanFSC, MDRT Producer
“Campaigns were well-managed and optimised throughout.”Qi DeSenior FSM, MDRT Producer
“Managed to close a few decent sized cases with the KM team.”Jun JieMDRT Producer
“Kaizen Marketing delivered quality enquiries that led to a sizeable SP case.”JesSenior FSC, COT Producer
“Better appointment rate and more responsive leads.”TeeganFSD, TOT Producer
Answer three quick questions. We reply on WhatsApp to arrange your free consultation.